The theory...
All observation is theory-laden, so says David Deutsch. So here is the theory on which my observations will be based--and biased. It's possible to run a really low-cost political campaign if you get people to be enthusiastic supporters You can do that if you: You have a story that's novel and credible You use public information to help you find connections You use digital media and social networks to scale The story includes: The candidate him/herself A novel way of approaching government Demonstration of that novel approach during the campaign Assuming a good candidate, "the modern approach" is to use digital media and social networks to provide value to constituents.